FOUNTAIN VALLEY, Calif., April 2, 2019 /PRNewswire/ — me & my BIG ideas (“MAMBI”), parent company of The Happy Planner, a fast-growing, creative lifestyle brand, today announced it has received a strategic growth investment from Main Post Partners, a San Francisco-based private equity firm known for investing in high growth consumer brands. The Company’s founding family partnered with Main Post to support the company’s dramatic growth through investments in culture, team and brand awareness.
Founded over 20 years ago by Stephanie and her mother Terri, the Company is a 20+ year innovator within the arts and crafts industry and, more recently, the creator of The Happy Planner brand of organizational and creative planning systems. Their highly customizable planner has inspired countless numbers of people to combine their love of creativity and personal expression through organization and life planning skills and tools. The Happy Planner’s positive affirmations and mission resonate deeply with its fanbase. The Company offers a wide range of day planners, notebooks, planner accessories, and paper crafting tools to help people derive greater productivity, meaning and happiness in their daily lives.
“We are excited to partner with Main Post, who understand and support the brand’s core mission of empowering people everywhere to embrace the positive and change lives,” said Stephanie Fleming, co-founder of me & my BIG ideas. “This investment provides us with additional resources to continue to build our team and expand the ways the brand has to positively impact our growing community of Happy Planners. I am excited to have a partner that has built numerous lifestyle brands to help me and my team introduce more people to the Happy Planner and spread our mission of living creatively and planning a happy life.”
Terri Gick, co-founder of MAMBI, added, “I have been in this wonderful arts and crafts space my entire life and have never seen something take hold as quickly as The Happy Planner system. We are a family of crafters and creators and were looking for a business partner who could help us build this wonderful brand. We are delighted to have found someone who values culture, creativity and community as much as we do and can’t wait to bring these benefits to our extended Happy Planner family.”
“Stephanie, Terri and the rest of the team have built a company, brand and community based on positivity through a planning system that can be highly customized on a very personal level,” said Josh McDowell, Partner at Main Post. “We were so impressed with the fanatical loyalty and social engagement of the Happy Planner community and the brand’s positive retailer partnerships. We are excited to work with this creative, high-integrity team as they expand the brand’s merchandise and fanbase.”
Jeff Mills, Managing Partner at Main Post, added, “We focus exclusively on partnering with highly disruptive consumer brands – The Happy Planner is driving and benefiting from a number of current themes including mindfulness, digital detox and decluttering. Stephanie has an incredible life story and we are excited to join her mission to help people like her express themselves creatively, organize and bring more happiness to their lives. We look forward to supporting her team as they expand the community of Happy Planners.”
About Main Post Partners
Main Post Partners is a private equity investment firm focused on investing in proven growth companies across the consumer value chain. Main Post Partners invests in both majority and minority positions primarily in first institutional capital situations where founders, entrepreneurs and management teams are looking for an experienced partner to help build their companies to full potential. With a “Partnership, not Ownership” approach, Main Post Partners works closely with a network of successful executives to provide operational and strategic support to its management partners.